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Another shocking and revealing study was release in May 2018 that states 40% of Americans cannot cover $400 in the case of an emergency expense. That means that 4 in 10 adults in the United States do not have enough cash on hand without borrowing money or selling valuables. At some point, everyone has trouble making ends meet - and traditional banks do not provide smaller loan amounts in a timely fashion. They have lengthy, confusing contracts that require collateral, good credit, and a specific purpose that must fall within their guidelines. Plus, they have a long application process and only accept large loan amounts. But this study shows that when a huge portion of the population will at some point need a few hundred dollars, immediately, they won’t have it to get out of their sticky situation. And banks won’t help. So where do people turn?